Our business model supports the traditional Realtor / Client relationship. We decided early on to focus our sales strategy on providing simple and reliable products to Realtors and real estate companies. This allows us access MLS information directly from the real estate boards through their existing programs.
There are three main data policies that most real estate boards abide by:
1) Realtors are allowed to access, advertise and share MLS information for all of the listings from every office within their company. This must be approved by the Realtor’s managing broker.
2) Realtors can participate in the real estate board’s reciprocity program and access, advertise (online) and share all of the listings within the program. This is commonly referred to as IDX.
3) Realtors have access to all MLS information through their subscription with the MLS provider and in some cases they can share this information with registered clients that meet the policy standards of the VOW program. VOW is abbreviated for Virtual Office Website. This program is password protected and provided for a limited time period to clients during their home buying process.
Our services our supplied from Realtors to their clients by SMS, mobile web or through an embedded phone application. When a Realtor advertises the 3locations service or displays a widget, users that respond will be automatically registered and assigned a temporary password. This allows them access to IDX (or company) listings while they are learning more about our system. Once the Realtor acknowledges a working relationship with the client, they can activate the VOW program (where available) and provide their client with access to all listings for a limited time period. We will notify the Realtor and client when their access is about to expire and make it easy for the Realtor to extend the VOW service as necessary.
We have built our system to work with the existing policies of the participating real estate boards and reinforce the traditional Realtor / client relationship. For more information on 3locations, please contact seanbrawley@gmail.com
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